Fall's Fresh Point Of View

September always brings a shift in mood.

This time of year is always inspiring to us - it feels like a renewal, a time of new opportunities, routines, activities, and style. Rich brown tones, warm neutrals and an unexpected pop of pink are making their way into our makeup bags, with a more polished approach to beauty that still feels unique to you. All this alongside new launches we can’t wait to share: Prime Skin is making its long-awaited return, joined by our new Twist + Define Lip + Eye Liners, and an incredible Precision Deep Brown Mascara—just in time for fall. Beyond beauty, we’re craving a little more real life—getting back into the studios, reconnecting face-to-face and giving post-summer skin some serious attention with deep, rejuvenating facials. And with a beautiful new Toronto home on the horizon, there’s plenty of excitement ahead. Consider this our forecast for fall: fresh energy, great skin and very good things to come.

Back in Our Prime

At the centre of our fall beauty wardrobe is the long-awaited return of PRIME SKIN, which is back this month!

More than a makeup essential, it’s the foundation of the Gee Beauty look: luminous, perfected skin that still looks and feels like you. Worn alone, layered with PRIME COVERAGE or used as the starting point for everything that follows, it’s the piece that pulls your entire beauty wardrobe together. Please sign up for the waitlist in your shade to be among the first to know once it returns! Select the Prime Skin product below to sign up.

From Our Treatment Rooms, to Your Bathroom Vanity

We’re bringing the same philosophy to skincare: let the products that make the most sense in your life become the most important.

Our forthcoming GEE SKIN collection is a foundational edit of everyday essentials, born from more than two decades in our treatment rooms. These are the ingredients and formulas we believe in, refined through years of professional experience and real conversations with our clients.

We have always been devoted to Vitamin C, and our newest version takes that commitment even further: a silky serum-gel designed to strengthen, brighten and protect the skin. It will be joined by a lipid-based retinol and a considered collection of formulas created to work together—and alongside the products you already love. Expert skincare thats easy to use, edited down to what matters.

Brown Meets Pink

Fall color is getting richer, but it doesn’t have to feel heavy. Against luminous skin, brown feels polished and quietly confident. Add an unexpected hit of pink and the whole look comes alive.

For lips, Talk To Me Creamy Lip Define Pencil is the perfect browny-pink—the perfect meeting point between natural and defined. Pair it with Lustrous Latte lipstick and Cher Nourishing Gloss for the most gorgeous lip combo. On cheeks, PINKYBEAM Color Stick on top of RICHBEAM contour stick bring definition, brightness and energy. Brown and pink: grounded, flattering and just unexpected enough.

And here's a sneak peek of what's to come this season

We’re returning to the eyes with a shadow palette of deep, dimensional pinks, browns and greys: special tones that bring definition and warmth while maintaining a light, modern finish. Our new TWIST + DEFINE LIP LINERS are launching as well, making it easy to add definition and color, while our new PRECISION DEEP BROWN MASCARA offers a softer, clean-looking and more nuanced alternative to black. They're the perfect new arrivals for all of our fall fashion inspiration.

Back to Real Life

Beyond the products, we’re craving a little more real life: returning to the studios, reconnecting face-to-face and giving post-summer skin some serious attention with deep, rejuvenating facials. With new launches arriving, a beautiful new South Miami studio and our Toronto flagship studio move to the James on the horizon, there is plenty to look forward to. Consider this our forecast for fall: trusted essentials, rich color, luminous skin and very good things to come. xx