Celebrating:
20 Years of Icons

Your love, support + loyalty has allowed us to celebrate 20 years together, bringing you the best in beauty.

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Best Seller

Gee Beauty

Prime Skin by Gee Beauty

9 Colors

$65.00

Best Seller

Gee Beauty

Color Stick

7 Colors

$42.00

Best Seller

Skinceuticals

CE Ferulic

$220.00

Best Seller

Wellbel

Wellbel Women

$100.00

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Gee Beauty

Brightening Concealer

7 Colors

$42.00

Best Seller

Agent Nateur

Holi(Mane)

$129.00

Best Seller

Skinceuticals

Triple Lipid Restore 2:4:2

$190.00

Gee Beauty Makeup

The Multi Mascara

2 Colors

$41.00

Best Seller

Joanna Czech

The C+ Serum

$497.00

Gee Beauty

Smooth Eye Define Pencil

5 Colors

$33.00

Best Seller

Dr. Dennis Gross

DRx SpectraLite FaceWare Pro

$615.00

20 Years of Wisdom

Stories, lessons, and conversations from 20 years of multi-generational beauty.

20 Lessons From 20 Years By Celene Gee

Founder Diaries: 20 Years of Gee Beauty By Celene Gee

Turning A Dream Into A Reality By Celene Gee

Stories From You By Celene Gee

2005 - The beginning

Gee Beauty opens its doors on Roxborough St. W in Toronto's Rosedale neighborhood—launching the concept of a modern beauty studio, offering result-driven treatments and products designed to suit a modern lifestyle.

2007 - The Brow, Makeup & Facial Destination

Gee Beauty becomes the preeminent destination in Toronto to get your brows done and get a gorgeous glow.

2009 - Retail Expansion

Gee Beauty expands its retail offering to include lifestyle beauty, wellness + accessories, stemming from requests from the growing clientele.

2010 - Six by Gee Beauty

Opening of Six by Gee Beauty—a curated lifestyle shop located right next door to Gee Beauty, with Canada's first Le Labo fragrance bar and an edit of everyday essentials.

2011 - Miami Arrival

Gee Beauty launches its first U.S. location at Bal Harbour Shops in Miami, Florida.

2014 - Digital Debut

Geebeauty.com officially launches.

2015 - Prime Skin Launch

The first iteration of Prime Skin launches, quickly establishing itself as a hero product.

2016 - Miami Expansion

Gee Beauty expands its U.S. flagship—relocating to Sunset Harbour, Miami Beach.

2020 - Digital Evolution

Geebeauty.com expands its digital footprint while providing virtual beauty solutions and strengthening our growing online community.

2022 - Prime Skin Relaunch

The new Prime Skin arrives, with innovative packaging + a fuller shade range based on community feedback.

2023 & 2024 - Retail Expansion

Gee Beauty Makeup launches in select Neiman Marcus stores and on Nordstrom.com.

2025 - 20th Anniversary

The 20th anniversary of Gee Beauty!

Overheard @ Gee Beauty

Your team are exemplary, experienced and welcoming.

Gee has the magic. The atmosphere and vibes within the studio really make you trust their process. The girls ARE the Gee brand and I trust them!

My mother and I were the 5th people to walk into Gee Beauty on Roxborough… and have been loyal ever since. Congrats!

Gee is an institution and has generated a beautiful and lively community experience. Truly a gift to the entire neighbourhood - bringing vitality and life!

Your prime skin is the best product on the planet!

Best wishes to the Gee family on this incredible milestone! You all inspire me in different ways. Here’s to another 20 years!

Two words. Prime Skin. It’s a game changer.

Gee Makeup

Our products are created to adapt to your unique skin to give you your best beauty.

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Skincare

We hand-pick and road-test every brand and product to deliver result-driven and effective solutions.

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Gee Studios

We offer modern, high-tech + effective beauty treatments in our studios.

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Miami

Toronto

Celebrating:
20 Years of Icons

20 Years of Wisdom

Glow UP

The Gee Beauty Timeline

2005 - The beginning

2007 - The Brow, Makeup & Facial Destination

2009 - Retail Expansion

2010 - Six by Gee Beauty

2011 - Miami Arrival

2014 - Digital Debut

2015 - Prime Skin Launch

2016 - Miami Expansion

2020 - Digital Evolution

2022 - Prime Skin Relaunch

2023 & 2024 - Retail Expansion

2025 - 20th Anniversary

Get Inspired

Celebrating: 20 Years of Icons

20 Years of Wisdom

Glow UP

The Gee Beauty Timeline

2005 - The beginning

2007 - The Brow, Makeup & Facial Destination

2009 - Retail Expansion

2010 - Six by Gee Beauty

2011 - Miami Arrival

2014 - Digital Debut

2015 - Prime Skin Launch

2016 - Miami Expansion

2020 - Digital Evolution

2022 - Prime Skin Relaunch

2023 & 2024 - Retail Expansion

2025 - 20th Anniversary

Get Inspired

Celebrating:
20 Years of Icons